The Four Prime Archetypes: Why We Do What We Do

Are you a Warrior? Action-oriented in all aspects of life, but tend to bulldoze other people’s ideas and sometimes emotions?
How about a Bard? Sincerely good at communicating and being creative, but often accused of being a “drama queen”?
Maybe you’re a Wizard? Highly intelligent but often struggling to comprehend social dynamics?
Perhaps you are the Jester? …just keeping it simple…maybe too simple?

Most likely, your mix of these 4 Prime Archetypes creates your unique personality! Open the book and discover not only your design but everyone else’s as well! This fun and endearing system of understanding personalities is based on eons of unconscious symbolism that we bring to life in all of our actions every single day. We can’t help it!

Do you know who you are?
Do you know who your spouse, kids, employer, employees, friends, and relatives are?
What if understanding their core personalities could change the way you interact with them?

Charts, stories, comparison studies, anecdotes, historical evidence, a quiz, and some good old-fashioned finger-pointing (“Oh, THAT’s why they do that!”) make this an energetic and mind-expanding read for couples, therapists, coaches, teachers, parents and anyone else who wants to understand WHY PEOPLE DO WHAT THEY DO.

We make this journey fun, funny, and an adventure. Through witty and insightful narratives, we address different personas:

  • To the Bards: We know everyone loves to make fun of you (and you secretly love it).
  • To the Wizards: Yes, please enlighten us with your critiques of our segmentation system.
  • To the Warriors: No, you are not always the best at everything.
  • To the Jesters: …Are you still here?

Plus, introductory material on the Sacred and Profane, the Shine and Shadow, Kings and Queens, Vampires, Bigfoot, and other universal personality symbols that are present in your everyday life! Make sure you read the “Ask the Authors” chapter at the end too!

This book is not just a read; it’s an experience that promises to change your perspective on human behavior. What wouldn’t change if you understood yourself and those around you better?

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Publication date

January 19, 2024